Thanks to the phenomenon of emotional contagion, we immediately empathize with and mirror the emotions of the experiences we see depicted on a screen. This is especially helpful when you want to tell emotional stories. Whatever world you want to see, you can simply animate it-without adding a pyrotechnics budget. Best of all, motion graphics allow you to tell visual stories unconstrained by the limits of live-action video (e.g, actors, location, costumes, etc.). Moody music, powerful voiceover, and stunning visuals can all work together to create a powerful piece of content. Motion graphics give you a range of tools to tell powerful stories. But motion graphics are particularly powerful for several reasons. Video as a medium is effective because it combines both audio and visual processing, making the message easier for the viewer to process. Note: While animated motion graphics can be added into a live-action video, if you’re talking about a strictly animated video, you’re talking about a motion graphic. But you’re probably most familiar with motion graphics as animated videos. A motion graphic can even incorporate technology like 360-degree video, Virtual Reality, or Augmented Reality. It may include audio, voiceover, or sound effects. A motion graphic may be a 2D animation, 3D rendering, or GIF. What Is a Motion Graphic?īasically, a motion graphic is our industry’s term for an animated video. (In fact, according to Wyzowl research, 73% of people would prefer to watch a short video to learn about a product.) And while there are so many ways for marketers to play within the medium, there is one type of video that is particularly helpful for marketers: Motion graphics. At the same time, viewers want video more than ever before.
From TikTok videos, to explainer videos, to expert panels on Zoom, it’s clear that marketers are embracing video more than ever.
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